The purpose of this venture is to improve the standard of life of millions of working people all over the world, by initiating action at a level where it can directly and immediately start benefiting them.

Through this initiative, we hope to achieve four objectives:

• To bring about an awareness of the important role employers everywhere can play in improving both - society and environment, and to stress their role as significant catalysts in the development of the communities in which they function.
• To help speed up the process of eliminating unfair working conditions and unsafe work environments - not by legislation or by demanding adherence to standards - but by spontaneous and voluntary commitments - thus fostering fair trade, at both national and international levels.
• To provide a forum to bring together like-minded employers - all willing to learn and share their experiences in this co-operative venture, by providing a common platform for information exchange, skill sharing, training, and assessment,
• To synergize labour, environmental and human rights concerns, and to mobilize efforts to prevent abuses at all three levels.